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My mission is to provide people with the tools they need to take control of their well being and their lives.
This site is for anyone who has the desire and will to become better….at anything……for any reason. It is for those of us who have true ambitions in life.
Please take some time to learn about me, the success my clients are achieving, and the services I provide to help you and your team achieve their fitness goals. If you think I can be of assistance, please contact me and we can discuss how we can work together.
clients

When I work with you, we will define your goals based on where you are today and what you want to achieve. Your goals become my goals too and we will work together to achieve them. Here are several examples of people who have achieved their goals and continue to strive to achieve new ones.
Jim – Recovering Strong From Cancer
Jim and I worked together after he completed chemotherapy treatment for cancer. In two years we have made amazing progress in restoring his fitness. Read More >>
Keith – Taking Control and Losing 100+ Pounds
Keith found himself out of shape and seeking something to do about it. We worked together to develop a training program. Keith hit the ground running and has made amazing changes in his life and wellbeing. Read More >>
Ann – Half Marathons and a New Wardrobe
Ann was in a funk and approaching a milestone birthday. We worked together to help her lose weight and run half marathons. Read More >>
Peter – Smashing Marathon Times
Peter had been running for seven years but had reached a long plateau in his training. Over the course of 18 months, we worked together to take 40 minutes off of his best marathon time. Read More >>
services

The overarching objective is to help groups and individuals find the motivation they need to succeed. We all have different ideas of what success means to us. However, the paths which lead us to success remain the same. I am confident I can help in one of the following ways:
Public Speaking Engagements
Many people find my story inspiring and unique. I’ve spoken to different groups in a variety of settings. I can craft the elements of my journey to accomodate the needs of any group or event. Read more >>
My Book
I’m working on a book to share my story with others and help them realize their own ambitions Read more >>
Coaching
I work with individuals to develop a plan to help them achieve a specific goal, like setting a personal record in the local 10k, an ultra distance triathlon, or anything in between. Coaching is a great option for people who are always on the road or away from Colorado. Read More >>
Strength and Conditioning :
I work one on one with individuals to develop a fitness program specific to their goals and lifestyle. We then meet on a regular basis to work out and review our progress. We address everything from nutritional requirements and bench marks, to necessary behavioral modifications that must be considered and implemented in order to reach our objectives. Read More >>
Corporate Programs
I develop customized programs to help companies reduce healthcare costs and increase morale. Read more >>
approach

I have spent years reviewing research and using evidence based methods to help clients achieve their goals. I have tried many different types of programs and approaches. This has led me to refine my approach, adjusting it for each of my clients based on their personal goals, physiology and lifestyle.
My approach has four pillars:
Nutritionhas to be addressed first to achieve any change in body composition. Ninety percent of us want to feel, perform, and look better. Being able to achieve results is the product effectively combining the quantity & quality of food you eat. |
Aerobic Conditioningpromotes the development of a strong heart, lungs, and central nervous system. It increases blood flow to the brain, muscles and other organs. What’s more, it reduces the risk of cancer, obesity, and diabetes. |
Strength Trainingsupports the development and maintenance of lean body mass and the structural integrity of bones and joints. Whether you want to climb a mountain, run a marathon, or bench press 450 pounds, weight training is important for everyone. |
MotivationChange must occur from within. However, it helps to have an objective perspective. Sometimes we get stuck and need direction or insight from another person. Motivation gives us purpose and inspiration to stay the course |
about

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| My Certifications | Race Results | Sponsor Me | Contact Me |
My name is Shane Niemeyer
I live in Boulder, Colorado. I speak in many different settings, to different groups throughout the country. I train for and race Ironman and Half-Ironman distance triathlons. I spend my time coaching athletes across the country and here in Boulder.
Finding My True Ambitions
Several years ago I came through a very rough and dark period in my life. I had been arrested- again. I was homeless. I had no belongings. I had no job. I was fat . I have always deeply believed in self determination and personal responsibility. Yet, over the years I had tried to quit or slow down my drinking and drug use- to no avail. My lack of control presented me with a paradox I could not reconcile. I made the decision to make one final attempt to exert control over my life. I decided to commit suicide. If I could not control my behavior, then at least I could end my life and all the pain and insanity that accompanied my miserable existence.
I woke up in the “medical unit” of the Ada County jail, a broken man. My foot was broken from the fall and I could hardly move my neck. I was restricted by the ”security blanket” the jail medical staff had dressed me in. In that cold, hard, concrete cell my new life began. That day ushered in the most formative period of my life.
I did my year in prison. It gave me time to cultivate and reinforce positive thoughts and constructive behaviors. It also gave me time to develop a plan. Six months after my release I competed in my first triathlon. My time was slow…. slow…. slow. In the beginning my goal was just to finish a race. Now my goal is to compete with the top 1%. In 2009 I finished 18th overall at Ironman Wisconsin, qualifying me for the Ironman World Championships in Kona. It took months and years of hard work and dedication week in and week out to improve my results.
Just like trying to achieve anything in life, there were peaks and valleys in my training and racing. I suffered failures, setbacks, and injuries. With racing, as in life, the game is perseverance and dedication. It is about having an ideal and not letting anything stand in the way of achieving it. For a few years it seemed as though I had the “Kona curse”. I came so close to qualifying on a number of occasions but always seemed to come up short of the mark. At times it became very frustrating.
I stuck with it. Since then I have developed and matured as an athlete, but more importantly, as a human being. It is not the training or racing that is important. It is our thoughts, beliefs, attitudes and behaviors. The quality of our life is directly proportional to the quality of our being. I believe that the metric our life is measured by, is our conduct and the way we treat one another.
It is my goal to establish myself in a career that enables me to help other people and affect a positive change in their lives. I intend to progress and evolve as a person until the day I die. I will always have a vision and sense of purpose for my life. I know too well the perils of losing your sense of direction.
My Mission
My mission is to reach people across the globe. I believe we are the product of our thoughts, therefore, we must shape them in a way that enables us to build the life we envision. We are the product of our thoughts whether they are constructive or erosive. I speak about how my experiences have shaped my life. I have identified the thoughts and attitudes that led me astray, as well as the principles which delivered me from a miserable life. Those same principles are at work in everyone’s life. The discussion is peppered with anecdotal evidence from the fields of neural science (current concepts of neural plasticity), cognitive therapy and behavioral research.
As a fitness professional, and a coach, my mission is to provide people with the tools they need to find their true ambitions and take control of their well being. My approachto developing fitness programs is “evidenced based” and customized. Everyone has different needs. Each program is tailored to the individual.
Take some time to read amazing stories about my clients’ success.
Contact Me
Thanks for visiting True Ambitions. Contact me if you’d like to talk about how I can help you find and achieve your true ambitions.
race-results
When I started training six years ago-I ran for the first time, I had never really ridden a bike and I didn’t know how to swim. My first Ironman took me over eleven hours to finish. Looking back, I have come a long way since then. I have been one of the top amateurs at many races. The following illustrate key moments in my racing career and my athletic development. Not all progression is linear. There are setbacks. Yet, the list shows that anybody is trainable. The human organism is resilient and capable of extraordinary things.
The goal in racing, as in life, is progression. I look forward to a breakthrough season in 2011. Feel free to send some good vibes my way.
Ironman World Championships 2010:
10:07 overall: a disappointing day to cap off a tough year. Goes to show, that progression is not always linear. I have never come so close to pulling the plug and quitting. It was a rough day for me. Hopefully it will set the stage for redemption in 2011…….
Harvest Moon Half Ironman, 2010. (first day back after dad died)
Was my Kona prep. I went 4:14 on the day,
Wisconsin Ironman. 2009:
At the 2010 Wisconsin Ironman, I placed 19th overall with a time of 9:34.
Ironaman Couer’d Alene, 2009:
Total time of 9;37. My bike was terrible. The bike to run transition took almost 8 minutes. Both those factors cost me a spot to Kona. It was a frustrating experience.
Disney 70.3, 2009:
I won my age group with a time of 4:27.
5430 Long Course Half Ironman, 2009:
I finished 18th overall with a time of 4:18.
The Great Floridian Ironman Distance Race, 2008:
Third overall finish. Total time was 9:38. Was the hottest day I have known.
Wildflower Triathlon, 2008
At the 2008 Wildflower Triathlon, I won my age group, finishing the long course in 4:33.
Ironman Wisconsin, 2006:
Total time was 10:33:13. A tough, rainy windy day. Was still trying to figure everything out. This race taught me volumes about the importance of nutrition and fueling. I have never bonked so bad before or since.
Vineman Full Ironman, 2005
First Ironman distance race. Just a few months after my first half Ironman. Had been a free man for almost 6months. Total time 11:14:16.
Pacific Crest Half Ironman distance, 2005:
This was my first race. It was really tough on me. I remember wondering how I would ever finish an Ironman as I was walking part of the course and cramping. It never occurred to me that cramps could be so severe. Total time 5:08.










